The spherical was once led through buyers Eurazeo Enlargement, Highland Europe, Morgan Stanley Selection Funding Companions and Sofina. It’s certainly one of Europe’s biggest capital raises in 2019, and this brings Modify’s general investment to $250 million.
As cell continues to form nowadays’s advertising and marketing practices, Modify will use the investment to amplify its product suite in an effort to supply entrepreneurs with a unmarried platform for all their wishes. Modify will even build up its presence in new and present areas.
The worldwide SaaS trade supplies high quality analytics, correct dimension, fraud prevention and cyber safety answers for over 25,000 cell apps international. Modify works with main international manufacturers, together with NBCUniversal, Zynga, Robinhood, Pinterest, Procter & Gamble, Runtastic, Rocket Web, Canon, HotelTonight, BlaBlaCar, Viber, FNAC, Deezer, Tencent Video games, Nexon, Takeaway.com, HelloFresh, Yandex, Manchester United and Common Song Crew.
The investment spherical follows a robust length of expansion. Based in Berlin in 2012, Modify now employs over 350 workers in 15 places of work world wide. Prior to now 12 months by myself, it has grown its headcount through over 150 workers. Since 2013, Modify has additionally greater than doubled its income each and every two years and has performed so profitably during the last 4 years.
“This newest spherical of investment shall be instrumental as we proceed to unify manufacturers’ advertising and marketing efforts, making advertising and marketing more practical, smarter and extra safe. The investments we make in our product will additional empower our purchasers to transport the needle of their markets, as we change into cell’s definitive expansion engine,” stated Christian Henschel, CEO at Modify, in a commentary. “Along our present investor Highland Europe, we’re happy to welcome Eurazeo Enlargement, Morgan Stanley selection Funding Companions and Sofina on board who percentage our function and can play a basic phase in accelerating our expansion technique.”
Whilst attribution and dimension stay Modify’s primary focal point, the corporate just lately bought a number of companies to amplify its products and services and satisfy shoppers’ rising calls for. Those come with knowledge aggregation platform Received.io (U.S.), and award-winning cyber safety and AI startup Unbotify (Israel). Modify just lately introduced the primary of those blended merchandise, its Unbotify standalone answer, which harnesses AI and system studying to stumble on in-app bot fraud in real-time.
The corporate additionally shaped a strategic partnership with Eastern advertising and marketing company Adways, obtaining Adways’ attribution instrument PartyTrack. The acquisitions shape some other hyperlink within the chain to unify advertisers’ advertising and marketing efforts, construct a best-in-class product, and reinforce the corporate’s international footprint.
“Modify reached profitability simply 3 years after its introduction, and has noticed abnormal expansion since then,” commented Yann du Rusquec, from Eurazeo Enlargement, in a commentary. “The corporate is preferably situated to additional amplify its product and footprint right through 2019 and past, cementing its place as one of the crucial a hit international tech champions to return out of Europe.”
Sam Brooks from Highland Europe added, “The cell trade is repeatedly evolving, and the Modify workforce has confirmed to persistently innovate and develop forward of the marketplace. We’re lucky to had been part of the spectacular adventure during the last few years and we’re delighted to be additional supporting Modify on its subsequent degree of expansion.”
The transaction is matter to antitrust approval and anticipated to near within the coming weeks.
Macquarie Capital and Noerr acted at the transaction as Modify’s monetary adviser and criminal suggest, respectively. Modify’s Katie Hutcherson Madding, international product director at Modify; Yaron Oliker, CEO of Modify’s Unbotify; and Steve Peterson, CEO of StoryPHORCE Leisure, spoke at our fresh GamesBeat Summit tournament, as you’ll see within the video.