Amazon is bringing a new bundle pickup provider to its home U.S. marketplace, a month after first rolling it out in Europe.

The ecommerce large already provides parcel assortment products and services, like Amazon Locker, for patrons who’re not able to obtain a bundle at house. However Amazon Counter — as the brand new provider is understood — allows shops to control the selection of parcels for Amazon shoppers and building up their footfall. The theory is buyer getting into a shop to assemble a parcel would possibly purchase different issues whilst they’re there.

Amazon Counter can be to be had in additional than 100 Ceremony Assist Shops from these days, with plans to increase to over 1,500 through the top of 2019, and the provider can be open to all Amazon shoppers — now not simply Top subscribers. The corporate additionally showed plans to increase Counter to “hundreds of alternative places” thru partnerships with further shops and companies.

“Being the primary shop spouse for Counter within the U.S. is a differentiator for Ceremony Assist, and we imagine our partnership with Amazon creates a more potent in-store revel in for present shoppers and new shoppers that are available in to pick out up their applications,” stated Jocelyn Konrad, government VP for pharmacy and retail operations at Ceremony Assist.

From the buyer’s point of view, little or no has modified in relation to how they position an order. On the on-line checkout within the Amazon app, they are able to now make a choice an Amazon Counter location as their supply deal with. When the bundle arrives, they obtain an e-mail notification with a barcode that permits them to assemble it. Amazon has evolved a separate app to lend a hand shops arrange parcel deliveries, with group of workers in a position to find orders extra temporarily — and establish the right kind parcel even with out web connectivity.


Amazon first offered Counter to the U.Okay. and Italian markets in early Would possibly, an extraordinary departure for the ecommerce large, which generally kicks off new products and services within the U.S.

Counter is in reality part of Amazon’s multi-pronged approach to assembly the rising call for for quick and versatile deliveries, which incorporates its in-garage delivery service, in-home delivery service, and in-car delivery service. Extra particularly, Counter is a part of Amazon’s broader Hub suite of supply products and services, similar to Amazon Locker and Apartment Locker.

“With Counter, we’ve leveraged our rising logistics community and invested in new, easy-to-use generation to provide shoppers but some other supply choice rooted in flexibility and regulate,” explains Patrick Supanc, international director of Amazon Hub.

Amazon has additionally been pushing to increase its supply capability and is getting down to create a network of independent delivery fleets, a program it’s even now paying its existing employees to hand over their jobs and sign up for. In different places, Amazon just lately introduced that it is leasing 15 more Boeing planes because it appears to be like to increase its air shipment community through 28%.

It’s now not solely transparent whether or not Amazon Counter will beef up parcel returns within the U.S, however on the U.Okay. and Italy launches ultimate month returns weren’t to begin with supported — even though Amazon did say on the time that it might quickly permit shoppers to take their parcels again to Amazon’s spouse retail outlets.


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